Facebook Pixel is a code (javascript) that are put at a website to capture visitor’s data.
FB Pixel Concept
By putting FB Pixel at a website, a visit won’t be wasted away. Every visitor that visit either from organic search or paid ads (including FR Ads) will be recorded and pooled as a specific audience.
The audience are deem ‘specific’ because they visited our website. This means that those visitors at least interested with our content, compare with other audience who choose randomly.
This will create a pool of data where you can use it to sell products to the right audience.
Video below is a tutorial to integrate FB Pixel in Yezza.